About the Interaction Design Association
The IxDA is a member-supported organization committed to serving the needs of the international interaction design community. With the help of over 300 members, we provide a forum for the discussion of interaction design issues. Our mission includes:
- Evangelism. Promoting awareness of the discipline, craft, and value of interaction design and design research among businesses, academia, consumers, and colleagues
- Innovation. Advancing the discipline of interaction design
- Professionalism. Encouraging high standards of practice among interaction designers
- Education. Establishing standards for academic programs in interaction design
- Community Building. Developing a close-knit community of interaction design professionals
Our History
The Interaction Design Association was founded in 2003 by Rick Cecil, David Heller, Challis Hodge, and Jim Jarrett in response to Bruce "Tog" Tognazzini's impassioned plea to the interaction design community to create a nonprofit professional association to address the challenges that interaction designers encounter in their professional lives.
The Interaction Design Association is the result of that early collaboration. We were officially incorporated in 2006 as a non-profit organization and continue to grow as a member-supported community.
What is Interaction Design?
Interaction design (IxD) is the branch of user experience design that defines the structure and behavior of interactive products and services. Interaction designers strive to create useful, usable and desirable products and services that satisfy specific user needs, business goals, and technical constraints.
© 2004-2007 Interaction Design Association
